Each project challenges the question: How can I better understand the audience?
Whether working within various verticals, adding perspective to cultural trends, or penning my pain, I'm able to use this adaptability and apply it to any project or industry to meet client needs, while maintaining my creative license. Below is some of my recent work. Please feel free to contact me for more information.
DUREX SI CAMPAIGN
The Si (Sexual Intelligence) leaflet created for awareness and promotion of messaging apps geared towards answering anonymous sex-related questions. Target audience: Gen-Z
ENFAMIL: WHAT TO EXPECT NEWSLETTER
The ask was to create a newsletter for Enfamil Family Beginnings mailing list in partnership with What to Expect. Copy design included TOV for lower and upper funnel prospects. Target audience: Moms of babies 0-12 months
CLEARASIL BACK TO SCHOOL CAMPAIGN
The ask encompassed designing dynamic banner and social OLV copy for Walmart and Walgreens. I created a static campaign tagline: Fresh Face. Fresh Semester. and amplified it across all digital and social assets. There were 93 in total. Target audience: Moms and Gen-Z
ANGER, BMP VOICES
This essay was pitched and submitted to BMP Voices, a series of pop-up magazines for writers and makers. For the Anger edition, writers and makers gave various expressions of anger. I focused on anger as a transmutable emotion through inner alchemy.