ShaVaughn L. Morris

Paterson, NJ

973.220.8866

©2019 by ShaVaughn L. Morris. Proudly created with Wix.com

MY WORK

Each project challenges the question: How can I better understand the audience? 

Whether working within various verticals, adding perspective to cultural trends, or penning my pain, I'm able to use this adaptability and apply it to any project or industry to meet client needs, while maintaining my creative license. Below is some of my recent work. Please feel free to contact me for more information.

 

DUREX SI CAMPAIGN

March 2019

The Si (Sexual Intelligence) leaflet created for awareness and promotion of messaging apps geared towards answering anonymous sex-related questions. Target audience: Gen-Z

ENFAMIL: WHAT TO EXPECT NEWSLETTER

July 2019

The ask was to create a newsletter for Enfamil Family Beginnings mailing list in partnership with What to Expect. Copy design included TOV for lower and upper funnel prospects. Target audience: Moms of babies 0-12 months

CLEARASIL BACK TO SCHOOL CAMPAIGN

August 2019

The ask encompassed designing dynamic banner and social OLV copy for Walmart and Walgreens. I created a static campaign tagline: Fresh Face. Fresh Semester. and amplified it across all digital and social assets. There were 93 in total. Target audience: Moms and Gen-Z 

ANGER, BMP VOICES

October, 2018

This essay was pitched and submitted to BMP Voices, a series of pop-up magazines for writers and makers. For the Anger edition, writers and makers gave various expressions of anger. I focused on anger as a transmutable emotion through inner alchemy.

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